Ever dreamt of cracking open a cold one with your dog? Probably not but now you can anyway! Good Boy Dog Beer, a newly-formed American company has come up with a formula for a dog-friendly beer your canine friend is going to love. So what is it?

Good Boy Dog Beer, the self-titled ‘canine brewery’ use the same equipment a regular brewery would. Of course, the methods and the ingredients they use are a bit different. You might find for example that some of their beers contain chicken, pork or vegetables. This is because the beer aims to taste great to dogs. In fact, the website cites that the beer will probably not be enjoyed by humans, because it lacks in flavor. As opposed to most beers, it is completely non-alcoholic and does not contain hops, which can be dangerous for dogs to ingest.

Good Boy Dog Beer
Good Boy Dog Beer

Megan and Steve Long, the founders of Good Boy Dog Beer, two bar-owners and long-term canine lovers, have truly done their research. Their website provides an impressively long FAQ in which they answer any concerns dog owners might have about the novelty beer. For example, they find it good to mention that the beer that they sell is not nutritional, and therefore should be used as a treat rather than a meal. Much like a beer, no?

Imagine turning your love for your pet into a business! This is exactly what those two entrepreneurs did. Their love and dedication to making the lives of their dogs better gave them the business idea. Inspired by the treats they were making for their rottweiler Rocky who suffers allergies, the pair decided dog treats could come in many forms and beverages were one of them. Pretty smart.

With their colorful bright pink or yellow designs and punny names (“IPA Lot in the Yard”, “Crotch Sniffin’ Ale”), the brand is hoping to attract dog lovers with a sense of humor. Their social media marketing campaign seems to be going well, too. With such an attention grabbing name and concept, it’s no wonder that people are sharing their posts by the hundreds. The beer is truly making the news. So far, the story of this brand new business has been featured on Fox Business, Forbes and USA Today.

Good Boy Dog Beer
Good Boy Dog Beer

So is Good Boy Dog Beer a real, solid business idea or is it just a fad? It’s hard to say for now but the concept is definitely strong and for now, sales are taking off.

Will you be bringing a beer along for your dog on your next beach trip or barbecue? Or maybe you will finish a long day of dog training with opening a rewarding cold can of the special canine brew? Good Boy Dog Beer offers a brand new way to treat your dog like a friend, and share a chilled moment together.

Good to know there is now a beer which can make a great present for a dog owner’s birthday, or even for the god’s birthday!

So where can you buy some? Good Boy Dog Beer will ship all over the United States from their website.